From the start, Limited Space provided us with floor plans and a full layout of where the 3D JD bag, banners, balustrades, and other assets would be positioned throughout The Trafford Centre. That gave us a clear picture to pre plan shots and transitions before we even arrived on site.On shoot day, we faced a few minor obstacles, like pop-up shops blocking certain banners, but we adapted quickly and made sure every key transition we had planned was ticked off.We kicked things off with push in shot, but we didn’t want a basic walkthrough. The aim was to bring energy from the very first frame, taking viewers on a fast paced, creative version of a shopper’s journey, with the banners acting as visual cues guiding the path.The layout planning allowed us to pull off a match cut at the 3 second mark, keeping the banner locked centre frame as the background shifts between locations. Clean and seamless! We also added in time-lapses and hyper-lapses to bring motion and contrast, the hero subject stays fixed while the rush of life moves around it. Shot we are most proud of: a smooth match cut transition from the giant 3D JD bag to a shopper wearing the same bag on their back at the exact same position, a subtle metaphor for branding turning into action.